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Writing Service Definitions, Outsouced Text
Today more companies are outsourcing needs and writing is one of them. It's expensive to keep a full time writer on staff, especially if you pay insurance costs. I Need Text Company is always available to write something for you, ultimately saving on employment and overhead costs. Although not physically there, we take care of business. What the heck is a Freelance Copywriter? I’ve come to realize that many aren’t sure. In short, we deliver text instead of pizzas, but this page should dispel any remaining confusion. People ask - - Do you make copies? That’s a favorite. And they ask, do you work for the Government or United States Copyright Office? "Copywriter" is often confused with its homophone “Copyright.” We clarify these words and other writing service terms in the way they most apply to I Need Text Company.
Copywriter - One who prepares advertising copy, articles, bulletins,
sales letters, speeches, and many other informative and promotional materials.
I Need Text Company services encompass the broadest definition of a Copywriter.
In some circles, I can also be called a Commercial Writer or Technical Writer.
Copyright - A Copyright is a form of protection provided to authors of original works of authorship including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished. Sole right to a literary or artistic work. For more information regarding this area, you can visit www.uspto.gov.
Commercial Writer - One who prepares written content for any category of commercial use. Sometimes referred to as a Business Writer, Corporate Writer or Market Writer.
Technical Writer - One who writes company or product materials such as manuals, processes or instructions. One who reviews published materials to recommend revisions, changes in scope, format, content and/or methods.
Copy - The final result of a project request (completed text composition), whatever it may be. Copy is provided to clients by an established deadline. The word COPY is sometimes capitalized throughout this website to decipher it from the verb to copy and for emphasis. Copy can be anything from a Sales Letter to an Instruction Manual.
Characteristics of a Writer
The Dictionary of Occupational Titles notes certain Personality Types, Abilities, Skills, Work Values, Experiences and Work Activities associated with these writing occupations.* I share excerpts with you below. The information assures me I’m in the right business.
Personality Type - Artistic, often requires self-expression, work can be done without following a clear set of rules, etc.
Abilities - Cognitive written expression, writing comprehension, oral comprehension, originality, fluency of ideas, etc.
Skills - Active listening, writing, reading comprehension, idea generation, active learning, critical thinking, operation and control, speaking, etc.
Work Values - Creativity, ability utilization, responsibility, achievement, working conditions.
Experience - A minimum of two to four years of work related skill, knowledge or experience is needed.
Work Activities - Getting information needed to do the job; Monitoring processes, materials and surroundings; Processing information; Updating and using job relevant knowledge; Thinking creatively; Documenting and recording information; Interacting with computers; Interacting with others; Establishing and maintaining relationships.
*ONET Dictionary of Occupational Titles, Second Edition, Published by JIST Works, Indianapolis, Indiana (2001)
Traits of a Good Copywriter - Other collective publications note the following traits of a good copywriter to include a sense of humor, an open-mind, an unique ability to understand human nature and what makes people tick, your words can move people into action, and confidence.
NOTE FROM THIS COPYWRITER
Throughout my life, I’ve been told I have ALL the above traits, especially a good sense of humor -- I won the best all the way back in high school. I also have an innate sense of what's truly great, and what’s not. And I’ll work hard to help your company, association, network, agency, corporation, web business, blog or other prosper.
Shelly A. Borrell,
Outsourced Copywriter for I Need Text Company
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